In brief — In December 2020, SKILA partnered with DS Automobiles for the launch of the DS7 Crossback in Tunisia, through a co-branding initiative pairing the luxury automotive brand with SKILA’s handwoven scarves from Mahdia.
In December 2020, SKILA joined forces with DS Automobiles for a memorable evening: the Tunisian launch of the luxurious DS7 Crossback. A partnership that brought together, for one night, two worlds that seem far apart yet share a deep common ground — prestige automotive design and the art of handwoven textiles — both defined by the same pursuit of excellence.
Between tradition and modernity, SKILA and DS Automobiles chose to unite their respective savoir-faire through a bold co-branding: SKILA scarves, handcrafted in the workshops of Mahdia, were woven into the launch of this high-end model, echoing the refinement and precision that define the DS brand.
This partnership represents a meaningful recognition for SKILA: an international luxury brand choosing, to dress a moment of distinction, the craftsmanship of high-end Tunisian fashion accessories. A vote of confidence in the authenticity and quality of Tunisian artisanal work, and further proof that silk woven in Mahdia can hold its own alongside the world’s greatest houses.
SKILA extends its warmest thanks to DS Automobiles for their trust, and for daring to bring together two worlds of prestige through this co-branding. A landmark moment that, years later, continues to fill the entire SKILA team with pride.